The Problem With Prospecting
In the offline world, I have a huge problem with prospecting because I live on an island in an extremely remote part of Scotland. I can go days at a time where I won’t meet anyone new and so pretty soon I could have annoyed every single one of my precious few acquaintances and friends if I had been too persistent with my ‘opportunity.’
Online it is a different matter altogether and despite my geographical location I have established a successful business over the last few years. But as I come from a traditional and non-marketing background originally, I still have a huge dislike of the whole idea of prospecting.
Luckily, I partnered up with some amazing marketing leaders who showed me that this did not mean I would be a useless marketer.
I will include a little excerpt from an interesting and controversial article that Elite Marketing Pro’s top man Ferny Ceballos wrote recently about the danger of being over-zealous with your prospecting.
How many of these mistakes have YOU made in the past…?
“Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM
1) You first private message to a stranger on social media includes a link to join your opportunity.
2) You get angry replies via private messaging and/or you have been reported as a spammer.
3) You post links to your opportunity or website in the comments section of other people’s social media posts
4) You compulsively want to talk about your company or products, without anyone asking you to share.
Finally… this one is the most important one…
5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.”
Okay Robin, I hear you ask. So how do you actually go about getting new team members or customers?
I follow the principles of ‘Attraction Marketing.’
I try to lead with Value, Service and Integrity and not always with the thought of a sale as being the direct result of my efforts.
I believe in being human, honest and open about my successes or failures. The mantra of ‘fake it until you make it‘ is not the way I want to live my life.
The beautiful thing about Attraction Marketing is that when you get it right, people will flock to you automatically and ask to do business with you. As soon as I finish this post, I will be contacting a lady who asked me this very morning (time difference issues) if she could get involved with one of my businesses.
If you free yourself from the pressures of prospecting and allow yourself to focus instead on providing service, then you will start to ‘de-serve’ success.
People will reciprocate and flow towards you instead of away from you.
This passive (but not inactive) method of business is ultimately more sustainable economically and sustaining spiritually.
You can read the rest of Ferny’s excellent post here and if you enjoyed this post then please comment and share it.
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