Create Pillar Content BEFORE You Do Anything

Create Pillar Content BEFORE You Do Anything

Today is a special day for us here.

It’s our annual ‘World Stone Skimming Championships’ and my entire island looks more like a car park than anything.pillar content

My island is built mainly of slate and until a tidal wave about 150 years ago, it was one of the leading sources for slate used to tile roofs. The slate quarries were completely flooded and the industry was finished overnight.

There is Easdale slate on rooftops all over the world.

Nowadays, it’s normally just a peaceful and idyllic haven.

But not today!

With some neat marketing, the organisers have managed to draw in hundreds of people from all over the world, just to watch people skimming tiny slate stones over the flat water of one of the disused quarries.

In 1997, I was fourth [in the entire world…!] but really it’s mainly for the tourists.

Anyways, today I want to teach you about an important and simple way to vastly increase your lead generation, engagement AND build your AUTHORITY.

It’s using PILLAR CONTENT.

Some of you might know it better as;

• Flagship
• Anchor
• Cornerstone
• Redwood / Evergreen / Perennial

But do you know what it is exactly?

And how to use it?

We’re mostly talking about your blog here, but Pillar Content could equally be a YouTube video or a podcast. For me, it works best as a blog post.

Pillar Content is content that you have taken considerable time and care to create.

It’s thorough, relevant to your niche and therefore valuable.

The name Pillar Content comes from the fact that content like this is strong enough to carry the weight of your entire blog.

pillar content

If you’re being strategic about your online business, you’d want to create Pillar Content first, before any other.

You might spend time creating it but you’ll spend far more time promoting it again and again and again.

That’s why people call it Evergreen, because you refer people back to it over and over again over a long period of time.

Done right, your Pillar Content becomes the ‘go-to’ resource for that chosen topic in your niche.

It supports your brand promise, establishes trust and credibility AND pre-sells your prospects.

It creates the desired result of long-term ongoing traffic.

It creates goodwill, establishes your BRAND, builds authority and powerful engagement.

My top tip is to keep going back to your Pillar Content and updating it. Keep adding more and more quality content to build more authority, get more social sharing and back-links.

So go back to your blogs and create some ‘Killer Pillar’ content today.

If you already have some blog posts that you are particularly proud of, or that have been well-received, then make them your pillar content by adding even more valuable content. Then keep adding more over time.

pillar content

 

If you want to quickly learn how to sky-rocket your engagement, lead-flow traffic, authority  AND sales then click the image.

 

 

The Google bots love Pillar Content because they see it as being popular because it get’s tons of visitors, lots of engagement and gets shared a lot.

Still unsure?

Here’s an example:

You name your blog post ‘The Top SEO Tricks of 2018.’

You might start with 10 tricks.

After a while you could add 5 more.

Then in 2019 you could rename the title [ but NOT the URL…!] to the Top SEO Tricks of 2019.

You’d keep ALL of the content already there in the blog post but add fresh content above it.

Then add some more new tricks.

Then add some other relevant content that people interested in SEO would find useful.

Then add more SEO tricks as you find them.

Then in 2020 you could add even more content and re-title it as Top SEO Tricks of 2020.

Get it?

What you end up having is a fantastic resource which basically OWNS the niche topic of SEO Tricks. It will contain everything there is to know about SEO and consequently it will get a flood of leads every single day!

NOW you get it…., right?

That’s it for today!

If you want more help with this or you don’t understand any of these things, then I seriously urge you to check out this free training TODAY!

Keep Smiling!

Robin Morton

Your Black Belt Success Coach

Find me on Facebook

 

pillar content

Me and Misha Wilson

PS: If you are still struggling to find success with your network or affiliate marketing opportunity then THIS is working for ALL KINDS of people! You can use it to win affiliate contests, drive traffic to ANY type of business or just use it to recruit massive amounts of people into your team.

Grab It Today and start tasting success for yourself! 

             

Win With Robin Podcast

Have you checked out my latest Podcast Show episode yet? Let me know what you think and if you like them please leave a positive review over on iTunes.fear

Prefer to listen to this post as a Soundcloud podcast? Click the image below!

Not everyone is broke, even if you are

Not everyone is broke, even if you are.

broke

 

 

 

 

 

 

 

This Sunday, I have a top tip to help you make more money in your online business.

It’s about something that you are probably doing that pushes people away from doing business with you.

And it’s all about posture –  the way you present or project yourself to the online world.

Don’t Project A Low-Money Mindset

Like most people in this online space, I’ve been broke.

Below broke, in fact.

That’s why a lot of us end up here, it’s a common story among most of us.

Mine is nothing spectacular.

I lost my huge house, Jaguar sports saloon, and almost my sanity, when my bricks and mortar business crashed due to the effects of the 2008 recession / credit crunch.

Everything almost, apart from the things that really mattered which were my family and my health.

I came to the online industry out of necessity. I had no money, no job and little chance of finding one in my remote area.

Thankfully, these days are long behind me and my online career is flourishing.

In my desperation to make money, I made a lot of mistakes in the first couple of years and I don’t want you to do the same thing.

So don’t make the common mistake of assuming that everyone you speak to is actually broke, just because you are, right now.

And PLEASE don’t come across to others like you ARE broke! Even if it’s true…

People are attracted to inspiration, not desperation!

If you project your own money thoughts onto other people you will fail – unless you get your personal money mindset fixed first.

What about when people ask “How Much Is It?”

Okay, let’s be clear here.

The number one reason that someone asks you, “Well, how much is it to do your business.”

Is to rule it out.

It’s not that they are sitting with a kid’s piggy bank for Pete’s sake!broke

“Well, how much is it because I have recently saved a large amount of money and I’d like to know if I need to save more or if we’re ready to do this?”

They’re not asking for that reason. They’re asking to rule it out.

They’re probably someone who hasn’t watched a presentation, hasn’t been to an event, hasn’t watched your video…

Your answer should be:

“Well, there’s a few different options but the truth is it may not cost you anything because it may be a fit for you. And even though there are quite a few options, it might not cost you anything because it may not be a fit for you.”

By giving them an out, you are projecting a positive image of yourself as being someone who is different from the ‘desperate herd’ and someone who doesn’t need the sale so badly that they’ll try and knock a square peg into a round hole.

Do you see that?

Good! Now go out there this Sunday and be amazing!

Keep Smiling!

Robin Morton

Your Black Belt Success Coach

Find me on Facebook

 

broke

Me and Misha Wilson

PS: If you are still struggling to find success with your network or affiliate marketing opportunity then THIS is working for ALL KINDS of people! You can use it to win affiliate contests, drive traffic to ANY type of business or just use it to recruit massive amounts of people into your team.

Grab It Today and start tasting success for yourself! 

             

Win With Robin Podcast

Have you checked out my latest Podcast Show episode yet? Let me know what you think and if you like them please leave a positive review over on iTunes.fear

What’s Your Excuse This Time?

So, what’s YOUR excuse this time?

Excuse

Hey Happy Friday everyone!
This Friday, we’re going to talk about excuses, and as a coach, I hear more than my fair share of excuses, let me tell you!

So, are you having a ‘pity party’ with yourself because you just can’t get your online business off the ground? You’ve likely got plenty of excuses to justify watching those television reruns rather than getting off the couch and sitting at your computer to figure it out.

Whatever your excuse might be, I’m here to tell you that it’s bogus. 💥

Anyone can succeed in this business if they just make the effort to gain the knowledge and set aside the time they need to make it happen.

Even you!

Excuse

Here are some of the crap stories / ‘excuses’ you might be using and why they’re just that – excuses:

1. I’m too old. Are you on your death bed? If not, you’re not too old to make a success of your online business.

I was in my fifties before I began my online ventures.👴🏻

Stop thinking of yourself as “old,” and replace that thought with “I’ve got the time and the wisdom to succeed.”

Success has nothing to do with age – but has everything to do with determination and faith in yourself. There are plenty of baby boomers like me and even older peeps who are online, cashing in big-time.💲

So don’t lie and say it has anything to do with the year you were born.

2. I don’t have time. Remind yourself that everyone has the same amount of time every day and many success stories have happened with people much busier than you. Author Danielle Steele, had three babies (two in nappies) and managed to write five novels before she had one accepted. 🎖️ Now, that’s determination.

3. The market is saturated. That’s likely the biggest excuse that I hear people say for them not succeeding in Internet marketing.

It’s a myth.

The market is nowhere near saturated and in fact, it’s desperate for new ideas and new marketing strategies from someone willing to take the time and effort to make it happen. There are literally millions of people using the internet for the first time, every single year.

Set yourself apart from other marketers and stop telling yourself you don’t have a chance. 🚫

People have different teaching styles and everyone has an audience who wants to learn in the way that you teach.

4. No one will help me. Then help yourself! There’s plenty of help out there if you simply take the time to find it. There are forums and blogs, websites and videos which can bolster your faith in yourself and help you overcome obstacles during the journey to success. Don’t wait for someone to help you. Just do it.

5. I don’t have the money. Perhaps one of the lamest of excuses. There’s plenty of freebies out there for those who are struggling to make ends meet while getting their businesses off the ground. This will give you a real business for the outlay of one dollar.

You don’t have to purchase every shiny new object out there.

That’s probably what you’ve been doing, if you’re honest with yourself. Confusion breeds consumption, right?

Instead, concentrate on what will help you most in your business endeavours and then go for it!

6. “They” tell me not to waste my time. You’re wasting time by giving “them” a second thought. If all the successful people in the world had listened to others tell them why “it” couldn’t be done, we’d still be in the Dark Ages.

So what’s your excuse for not succeeding?

Excuses are roadblocks you put in front of yourself to prevent you from achieving success. Analyse each “excuse,” and you’ll find that they really can’t prevent you from reaching your goals – only you can.

Keep Smiling!

Robin Morton

Your Black Belt Success Coach

Find me on Facebook

 

Excuse

Me and Misha Wilson

PS: If you are still struggling to find success with your network or affiliate marketing opportunity then THIS is working for ALL KINDS of people! You can use it to win affiliate contests, drive traffic to ANY type of business or just use it to recruit massive amounts of people into your team.

Grab It Today and start tasting success for yourself! 

             

Win With Robin Podcast

Have you checked out my latest Podcast Show episode yet? Let me know what you think and if you like them please leave a positive review over on iTunes.fear